desire. one day will die too.
Wednesday, June 13, 2007
mused @ 2:40 PM
plenty of things have happened.
i helped zoo/eu yan sang organise an event at the singapore zoo. it was a hectic hectic time. a lot of mad rushes (press release only ready the night before the event, leading to me staying at the zoo all the way till 9pm; back to office at 10pm working till 12 midnight to rush out the things i needed)
but the satisfaction was there, when the article came out in the dailies, television and radio.
i also managed to talk one of the managers at the zoo, whom i had been working with over the period of time. she told me in advertising and public relations its a matter of perseverance and hard work. its not all glitz and glamour once you step into the life. its a lot of deadlines, slogging. your pay won't exponentially increase till you are in the line long enough, provided you get there. late nights, sleeplessness and pushy clients who want the world. it is dominated by 'white men' and it gets harder as you go higher. it not your normal 9-5 job.
i have been interning at kaiiten communications for 6 months already. i probably have learnt more compared to doing data entry or admin work.
wanna know what i have learnt?
Soft Skills
- Always do a last minute confirmation
- Always ask for a contact to reply to
- Research is always necessary
- Talk slower when I make calls
- Always introduce yourself when making calls
PR/IR Related
- What are Press Releases/Advisories
- Financial Technicalities
- That being PR, you are the middleman and must make both sides happy
- Calling News Agency to check on whether Press Releases have been through
- That if you are the client, you make the people come to you and that if you are the service provider you go to them
- That we send mails/make calls to the media to interest them
this is the bare minimum. of course there are a lot of nitty gritty stuff. and this list was written by me 3 months ago. in a while, i have another chance to talk to my boss about what i have learnt.
in my time at kaiiten, i have seen (and am seeing) 3 staff leave. its not the environment. i just guess it takes a certain kind of person to pr work. and at 6 months here i am more lao jiao compared to some full time staff.
other than work, the other thing that has been taking up time is driving. i hate driving. i have to learn it as i don't expect my parents to drive me around. my instructor hates me (i think i am his worst pupil ever) and tells me i will never pass first time. the problem is i have to pass first time
or else my retest will collide with my time in ntu. which i don't want. and the hassle of travelling from ntu to eunos will kill me. if you are reading this, please pray for me to pass first time on 22 June 07.
speaking about prayer, yes, i have not attended church for the last 1 year. no i don't have a good reason. i feel so alienated somehow, if i go back now. but i feel i have become more angry, a vicious entity inside me threatening to explode. at least i know. all my problems stem back to 15 june 2003. exactly middle of the year. ever since then, my social, religious life has been like this.
aaron is finally coming back after 3 years in taiwan for good. he will be back 20 june 07 permanently. amelia will be back on the 24 of june 07. for a period of about 1 month. and finally dad will be back for good come july.
soccer on saturdays ( i play goalie exclusively, because i can't play outfield for nuts) keep me going a bit. but thats so much it can bring me. and even then i don't go regularly.
save me from the nothing i have become.
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